Marketing operations · August 2026
A concise review of the programs currently running in Salesforce Marketing Cloud, with a focused explanation of recent MobileConnect SMS use.
Answers to the four questions raised on the Perks at Work SMS, plus confirmation of whether it accounts for all Marketing Cloud SMS usage.
The message runs to 276 characters. Carriers bill SMS in segments of roughly 160 characters, so a message this length is sent and billed as two messages per recipient, not one. That, rather than a second campaign or a repeating send, is what put the account over its SMS allowance.
Bringing a future message under 160 characters would halve the billed volume for the same audience.
One-time. MobileConnect shows the send status as Completed / inactive — a single message, not a recurring or scheduled series, and it is not attached to any automation. Nothing further will send from this campaign.
Yes, and I hold it in full. The audience was 5,748 deduplicated, validated US mobile numbers, built from the active-employee extracts Centers supplied — 21 Upstate and 14 Downstate skilled-nursing facilities, active employees only. Every row carries region and facility alongside the number. Because the file contains employee mobile numbers, I am sending it to you directly rather than posting it on this page; see Source files below.
7 August 2026 at 2:44 PM ET. That single send is the entire campaign — there is no earlier or later SMS activity attached to it. The companion Perks at Work email went out the same morning at 10:01 AM ET, delivering 5,841 of 5,983 with zero unsubscribes.
No. The message was not built inside a journey and carries no resend or follow-up logic. It is also worth noting that SMS has no "opened" signal at all — unlike email, the channel provides no open tracking, so an unopened-triggered resend is not something that can be built. No exclusion list was configured on the send.
Effectively yes. 11,482 of the 11,551 messages in the 30-day window — 99.4% — are this one send, and no other outbound SMS campaign is running in the account. The remaining 69 are not a second campaign: they are consistent with the automated reply traffic a send of this size generates, such as STOP and HELP confirmations, together with residual activity on the dormant JOINTEST and MMSTEST keywords left over from November–December 2025.
Sent to you directly by email. These hold employee mobile numbers, so they are deliberately not linked from this page.
Perks_SMS_Audience_2026-08-07.csv — the full recipient list, 5,748 rows: mobile number, first and last name, region, facility and subscriber key.Perks_SMS_Audience_2026-08-07_SFMC.csv — the same 5,748 recipients in Marketing Cloud import format.Seven journeys are marked Running. Six show recent August activity; one internal newsletter journey remains technically active despite having no recorded contact activity since April.
Four external and hospital referral journeys, split across Downstate and Upstate audiences, plus one internal ADHC journey.
Marketing_Lead_Journey_V3 is actively processing contacts and recorded activity on August 18.
The March 2026 internal newsletter is still marked Running, although its last activity was April 28.
Entry totals are cumulative counts displayed by Journey Builder at the time of review.
| Journey | Version | Entries | Last activity | Assessment |
|---|---|---|---|---|
| ADHC_Downstate_Hospital_Journey | 1 | 4,893 | Aug 18, 2026 | Current |
| ADHC_Upstate_Hospital_Journey | 2 | 630 | Aug 18, 2026 | Current |
| ADHC_Upstate_External_Journey | 2 | 2,406 | Aug 18, 2026 | Current |
| ADHC_Downstate_External_Journey | 2 | 25,979 | Aug 18, 2026 | Current |
| ALP_ADHC_Internal_Journey | 1 | 607 | Aug 18, 2026 | Current |
| Marketing_Lead_Journey_V3 | 4 | 235 | Aug 18, 2026 | Current |
| 0326_CentersStrong_Internal_Newsletter_March2026 | 1 | 2,187 | Apr 28, 2026 | Review |
The alert is legitimate. MobileConnect recorded 11,551 outbound messages in the last 30 days, almost entirely attributable to a single employee-benefit announcement.
The evidence points to an employee/workforce communication rather than a patient or referral campaign.
SFMC identifies the audience as the Perks At Work Launch 2026 target list. The “Total Rewards” language, employee-benefit offer and personal-email registration instruction indicate an internal workforce audience. The summary does not expose individual phone numbers.
Older test and response configurations remain in the account:
These are governance recommendations only; no account settings or campaigns were changed during the review.
Assign a named owner and purpose to each of the seven running journeys, especially the four high-volume ADHC programs.
Confirm whether the March Centers Strong journey should remain Running or be formally stopped and archived.
Record who approved the Perks at Work send, its consent basis, audience source, retention expectations and ongoing program owner.
Review JOINTEST, MMSTEST and older active/scheduled interaction records so test configurations are not mistaken for production messaging.